Marketing Plan for Dog and Duck Bar Research Paper

Marketing Plan for Dog and Duck Bar - Research Paper ExampleA careful valuation of the weekly guest flow and entertainment schedule served as the foundation for this analysis and the following marketing plan. The demographics of the target markets are somewhat varied and the customer attendance is unpredictable, but research indicates that bistro clientele is extremely loyal. The plan focuses on DDBs future growth strategy in increasing public awareness, developing and maintaining customer loyalty, improving the acoustic and functional design of the interior, maximizing future profits by promoting the bistro within its specific niche market, and emphasizing the bistros superiority in the go bad entertainment music market and restaurant. Because DDBs promotional budget is rather limited, free exposure like press releases and emails will be sent out on a regular basis to announce the entertainment schedule and cooperative advertising will be pursued for all future print media. A pa rt-time marketing director will be hired to assist the owners in creating ad layout and content, as well as helping with public relations.Because DDBs has relatively weak marketing and financial resources, it has relied heavily on extensive word-of-mouth advertising. Fortunately, this approach has helped to achieve a limited degree of success thus utmost in the clubs existence, but this method will not achieve the lawsuit of profit margin the owners are hoping to obtain or sustain any type of business for very long. In the meantime, the employees will have to make a major effort to ensure that once they gain new customers, they dont lose them by consistently delivering quality products and services at competitive prices. To obtain repeat business from loyal customers, DDBs must work hard to establish long-term relationships with its clientele.